Public speaking is not only something I enjoy but a crucial skill in the commercial cleaning industry, despite it not being immediately associated with the sector. A multi-faceted skill, which, in our industry, where client satisfaction and effective communication are paramount, the ability to speak confidently and persuasively can make a significant difference in securing contracts, managing client relationships, and even fostering employee morale. First and foremost, public speaking plays a vital role in sales and client acquisition within the commercial cleaning sector. When pitching services to potential clients, representatives must effectively communicate the value proposition of their cleaning company. This involves articulating the benefits of their … [Read more...] about Public Speaking: Communication is Key
contracts
Remember the days….the rush to grab business names beginning with ‘A’ so your Yellow Pages listing would be front and foremost? The number of companies starting with AAA was rife through the 80’s! Ahhh, simple times. Now, it’s all about search engines, key words and second-guessing the target audience’s criteria when looking for (in my case) a cleaning company. Everything is digital and content is king as they say, never moreso than now, when competition is high, information is easily accessed and it takes more than a couple of “A’s” to stand out from the crowd. I try to cover all the bases and ensure our online content is varied, interesting, attention-grabbing, relevant and more importantly, accurate and based on fact. Blogs, web updates, case … [Read more...] about What is in a name?
APM Cleaning & Repair Ltd. is the ‘go-to’ cleaning company for North-East based End, having managed their cleaning requirements, including Covid-response, regular office cleaning, deep cleans to retail outlets and warehouse repairs and move-in/move-out cleaning requirements for the last two years. As part of an emergency Covid-19 response, APM provide specialist infection control cleans to End, following incidents of positive staff Covid tests; responding within one hour to undertake deep cleans with special attention to areas of possible contamination. Whilst End follow all Government guidelines in this respect, management were looking for additional reassurances to their staff and customers that our specialist Covid cleans offer; ensuring a tailored … [Read more...] about Case Study: End
We’ve had a busy start to the year at APM Cleaning, which called for a re-assessment of our company staffing. Those who work with us know that I am immensely proud of our team and believe that a continual program of training and improvement is essential for motivation and progression through the company. With this in mind, congratulations to Renata, who has been with APM for 14 years, and has recently been promoted to Domestic Contract Manager. Other members of our team have also started the year positively, progressing with their NVQ II in Cleaning and Support Services and it’s also time for one group of staff to undergo their H&S & CSCS cards–vital, especially in these times, as the environment in which we work changes so rapidly. With these … [Read more...] about Team Players at APM