Remember the days….the rush to grab business names beginning with ‘A’ so your Yellow Pages listing would be front and foremost? The number of companies starting with AAA was rife through the 80’s! Ahhh, simple times. Now, it’s all about search engines, key words and second-guessing the target audience’s criteria when looking for (in my case) a cleaning company. Everything is digital and content is king as they say, never moreso than now, when competition is high, information is easily accessed and it takes more than a couple of “A’s” to stand out from the crowd. I try to cover all the bases and ensure our online content is varied, interesting, attention-grabbing, relevant and more importantly, accurate and based on fact. Blogs, web updates, case … [Read more...] about What is in a name?
cleaningcontracts
At APM we started the year with hope and positivity, not knowing exactly what to expect but hoping for the best and preparing for the worst with a massive dose of grit and determination. Our leadership team's infectious, determined nature to exceed expectations has rubbed off on the wider team and I am delighted to report that we have had an exceptional start to 2021, despite the challenges of an ongoing global pandemic and our work as frontline operators. This infographic reflects the culmination of the array of ideas, schedules and practices which we carry out on a daily basis and is a graphic demonstration of the reasons why I remain so proud of who we are, where we are and the journey we have been on to get here. Who knows what the rest of the year … [Read more...] about 2021: A year of hope and optimism…