Securing a new contract is a big deal; especially one from a high-profile client in the city. The cost in effort, time and stress, not to mention manpower, is all worth it right? Especially when we (as we do at APM), ring the bell and pop that cork, celebrating the most recent, hard-fought team win. Sometimes however, all that glitters is definitely not gold, and those sought-after contracts, are only such as there is competition – varying companies vying for the top spot and the kudos which comes from the publicity, following a win from a much talked about new kid on the block. We found this out recently, to our detriment. As a team, blood, sweat and absolutely tears, were poured into a significant tender and win we did; celebrating, shouting about it and … [Read more...] about When a WIN becomes a LOSE